The battle over Cambridge Analytica between data watchdog of the UK government and Facebook has fizzled out. Facebook has settled on to compensate the £500,000 fine inflicted by the UK Information Commissioner’s Office that discovered the firm failed to protect users’ information collected by Cambridge Analytica, a political data company. Facebook won’t confess to any accountability under the settlement.
Last year, the penalty was issued by the watchdog, but the social media giant appealed the decision. Facebook and ICO declared that an agreement has now been made. Intense scrutiny has been confronted by Facebook and Mark Zuckerberg, its CEO, following Cambridge Analytica gained the private information of around 87 Million users of the social media giant. Investigations have emphasized on how the information was utilized.
Also, under the agreement, Facebook will get admittance to records obtained from Cambridge Analytica by the UK government, which the firm stated it will utilize to further look into the matter. The Associate General Counsel of Facebook, Harry Kinmonth, stated that the firm aspired it “had done more to examine allegations about Cambridge Analytica” and that it has made “key alterations.”
James Dipple-Johnstone, the ICO Deputy Commissioner, stated that safeguarding private information is of “fundamental significance” to “the continuation of a strong democracy. We’re happy to see that major steps have been taken by Facebook and it will continue to do so to conform to the essential rules of data protection.”
On the other end, in spite of continuing public relations predicaments, Facebook kept developing in Q3 2019, showing that media backlash doesn’t inevitably correspond to poor business performance. The social media giant marked a monthly user base of 2.45B, up 1.65%, from 2.41B in Q2 2019 when it increased 1.6%, and has a daily active user base of 1.62B now, up 2% from 1.587B last quarter.
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